Oklahoma - VCE Vis Com SAT
““Bailey has given so much time and energy to the promotion and overall success of our production of Oklahoma. We have been delighted with the material he has provided, it has exceeded our expectations.””
In 2016, as part of my Year 12 VCE Visual Communications SAT, I worked on NEXUS Bendigo Youth Theatre's Oklahoma! advertising campaign where I have made and designed every single component including -
Posters (idea, Photography & layout)
Business cards
Video trailers - aired in Bendigo Cinemas
Biweekly Behind-the-scenes video content and a flashmob video in the Marketplace and Strath Village. - 15,000+ organic online views
Paper Programme - all aspects including photography and layout. 300 Programmes were sold at the shows
iPad iBook Digital Programme - World First Technique of making and selling Theatre Programmes - Landed #2 in the AU iBookstore for Arts & Entertainment. I was interviewed by the Bendigo Advertiser about this.
The marketing material directly contributed in in an 66% increase in ticket sales from the previous year and increased the NEXUS BYT Facebook page likes by 200%.
